Topic: Andrew Davidson
consumeraffairs.com | 2010-01-30 07:05:11
Card issuers increase direct marketing as economy levels out
The junk mail is back. Mintel Comperemedia, a provider of direct marketing information, reports that in the fourth quarter -- for the first time in three years -- the volume of credit card direct mail increased from the previous quarter. With a 47 percent increase in direct mail compared from the third quarter ...
consumeraffairs.com | 2009-09-11 16:02:26
Direct marketing strategy turns to more premium card offers
If you're an affluent American, chances are you've seen more offers of MasterCard World or Visa Signature -- the so-called premium credit cards -- in your mailbox recently. Mintel Comperemedia, a provider of direct marketing competitive information, reports credit card issuers are advertising more premium credit cards in an effort to ...
