The oldest remaining US daytime soap opera will air its final episode in September after 54 years and over 13,000 episodes, CBS television announced. "As the World Turns," originally started in 1956 by a Procter & Gamble media unit, has launched the careers of stars like Meg Ryan, Oscar winner Marisa Tomei and Oscar nominee Julianne Moore. CBS pulled ...

Procter & Gamble, the company responsible for the phrase "soap operas," is out of the daytime drama business after 76 years now that CBS is making "As the World Turns" stop spinning. The network announced the cancellation on Tuesday, the day "As the World Turns ...

LOS ANGELES (Reuters) - CBS said on Tuesday it was canceling one of its longest-running daytime television soap operas, "As the World Turns", after 54 years. The show, the last remaining daytime drama made by a Procter & Gamble media unit that coined the term "soap opera", will air its final episode in September 2010. The multiple Emmy-award winning show set ...