Optometric Practice Management - Producing an Effective Practice E-Newsletter By Jeffrey Lewis, O.D. Part of any effective optometric management plan is keeping your patients up-to-date with an e-newsletter. Electronic newsletters are more than just a cost-effective way to communicate; they are important tools for promoting eye health, educating patients, and marketing your practice. However, there is no doubt that some ...

Optometric Practice Management - Producing an Effective Practice E-Newsletter By Jeffrey Lewis, O.D. Part of any effective optometric management plan is keeping your patients up-to-date with an e-newsletter. Electronic newsletters are more than just a cost-effective way to communicate; they are important tools for promoting eye health, educating patients, and marketing your practice. However, there is no doubt that some ...